BUILT FOR BRANDS. EXCLUSIVE FOR FASHION.
Make them try it.
Watch them buy it.
Less shopper anxiety
Make confident sales.Featured /
Recognition
The fitting room
lives in your cart.
Trylle embeds virtual try-on and AI styling directly into your storefront. Turn the browsing into buying, and uncertainty into confidence.
The
Returns Crisis.
Why do fashion brands bleed margin on returns?
Fashion ecommerce return rates in India average 25–35%, with fit and sizing accounting for 64% of all returns (IBEF, 2025). Each returned order costs ₹500–₹1,200 in reverse logistics alone, before markdowns on unsellable stock.
RETURN COST MODEL · ₹5 CR ANNUAL REVENUE FASHION BRAND
ORDERS50,000
RATE (30%)15,000 RETURNS
(₹850 AVG.)₹1.27 CR/YR
Data uses industry averages: NRF 2025, IBEF, Pragma Research. Actual results vary by brand category, AOV, and return policy.
One platform.
Three Benefits.
Combined AI-powered modules.
Trylle's virtual try-on platform combines three AI-powered modules - virtual fitting, intelligent styling, and actionable analytics - into a single plugin that works from the moment your shopper lands on a product page.
Virtual Try-On
Trylle's AI maps your garment catalogue onto a shopper's body using computer vision and generative AI, simulating real fabric drape, stretch, and fit. Works in any browser. No app download. No friction.
- AI body geometry measurement
- True-to-fabric draping physics
- Works across all skin tones & sizes
- Browser-native, zero app install
Intelligent Stylist
A personal intelligent stylist is embedded in every product page. It completes outfits, suggests complementary pieces, and drives purchase confidence, increasing average order value by up to 30% across Trylle merchants.
- Outfit completion recommendations
- Real-time trend awareness
- Conversational styling chatbot
- Personalised to shopper preference
Analytics Dashboard
Real-time data on how shoppers engage with your products before they buy. Try-on-to-purchase conversion by SKU, return-rate forecasting, and weekly reports that turn raw behaviour into brand strategy.
- Return-rate predictive modelling
- Heatmaps by product & category
- Weekly automated reports
- Exportable data (CSV / API)
See Trylle in action.
Just in four steps.
No lengthy onboarding.
No development sprint.
From account creation to live virtual try-on in your storefront. The median Shopify integration takes under 4 minutes.
Custom API setups average under 25 minutes with full documentation.
Create Your Account
Sign up with your business email and verify via OTP. Pick the plan that matches your catalogue size. 7-day free trial, no credit card required.
Connect Your Store
Install the Trylle app from the Shopify App Store, activate the WordPress plugin, or paste a single API key into your custom storefront. One action, full access.
Sync Your Catalogue
Import your product catalogue in bulk or add items individually. Trylle's AI processes each garment automatically, mapping fabric type and drape physics. No manual tagging.
Go Live
Your shoppers can now virtually try on every item in any browser on desktop or mobile. The Analytics Dashboard tracks conversion lift and return-rate reduction from day one.
How Trylle
Scales your Business.
Avg. return reduction
Fewer returns. Lower reverse logistics costs. This results in a higher net margin per order.
Aggregated across 50+ Trylle brand integrations - Q3-Q4 2024
Conversion rate lift
Shoppers who try on buy more. Purchase confidence is a measurable conversion variable.
Median uplift - Starter & Pro plan accounts vs. 30-day pre-integration baseline
AOV increase
AI Stylist drives outfit completion. This encourages shoppers to buy sets or bundles, not single items.
Accounts with AI Stylist enabled vs. control group without Stylist - Q4 2024
Session duration uplift
Shoppers who engage with virtual try-on spend 2.5x longer on product pages — increasing intent signals.
StyleBuddy 2025 industry benchmark - without try-on: 2.5 min avg.
Works with your stack.
Whether you're on Shopify, running WordPress, or have a fully custom headless frontend. Trylle connects in minutes via our plugin, or REST API.
No code rewrite required.*
Whether you're on Shopify, running WordPress, or have a fully custom headless frontend. Trylle connects in minutes via our plugin, or REST API.
No code rewrite required.*
Shopify
-2 mins • One-click
WordPress
-4 mins • Via plugin
WooCommerce
Under 2 mins
Custom
-API key • Full docs
Frequently Asked Questions
For Shoppers
What is Trylle for brands?
For brands, Trylle is a fashion-tech solution that adds virtual try-on, AI styling, and shopper analytics to the online shopping experience. It helps improve engagement, product discovery, and conversion quality.
How can brands use Trylle?
Brands can use Trylle to give shoppers a more interactive way to explore products, receive style recommendations, and generate insights from shopper behavior. It works as a digital experience layer for fashion commerce.
Does Trylle help increase conversions?
Yes. By making fashion easier to visualize and more personalized to explore, Trylle can help reduce friction in the purchase journey and support stronger conversion outcomes.
What is the AI Stylist feature?
The AI Stylist suggests style directions, outfit combinations, and product recommendations based on shopper preferences and brand context. It helps create a more guided and personalized experience.
What does the analytics dashboard show?
The analytics dashboard helps brands understand how shoppers interact with products, what they try on, and where interest is strongest. These insights can support better merchandising, marketing, and product decisions.
Can Trylle fit different fashion categories?
Yes. Trylle can support different fashion categories and use cases, including men's wear, women's wear, and broader style discovery experiences. It is designed to adapt to brand needs.
Is Trylle suitable for emerging fashion brands?
Yes. Trylle is especially useful for brands that want to offer a more advanced shopping experience without making the journey feel complicated. It is a strong fit for modern fashion businesses that want to stand out digitally.
Why should a brand add virtual try-on?
Virtual try-on helps brands bridge the gap between browsing and buying. It can make online fashion feel more real, improve shopper confidence, and create a stronger brand experience.
For Brands
What is Trylle?
Trylle is a fashion-tech platform that lets you preview outfits virtually and get AI-powered styling suggestions before you decide what to wear or buy. It is designed to make online fashion feel more interactive, personal, and confident.
How does Trylle help shoppers?
Trylle helps shoppers visualize clothing on themselves, explore style options faster, and reduce uncertainty around fit and appearance. It creates a more informed and confident shopping experience.
Is Trylle a clothing store?
No. Trylle is not a retail store. It is a virtual try-on and AI styling platform that helps users explore fashion digitally.
What can I do with Trylle?
You can try on fashion items virtually, see how different styles may look, and get AI-based recommendations that match your preferences. The platform is built to make style discovery simpler and more intuitive.
Does Trylle help with outfit choices?
Yes. Trylle's AI stylist is designed to suggest styles and outfit directions based on your taste, helping you narrow down choices more quickly.
Why is virtual try-on useful?
Virtual try-on helps reduce guesswork when shopping online. It gives shoppers a better sense of how an outfit may look, which can improve confidence and reduce hesitation.
Who is Trylle for?
Trylle is for shoppers who want a smarter, more visual way to explore fashion online. It is especially useful for people who care about fit, style, and better decision-making before purchase.
Can Trylle help reduce returns?
Yes, virtual try-on can help shoppers make more confident choices before buying, which can reduce mismatch-related returns and unnecessary purchases.